The TechCoach project is tackling the challenges of adopting smart farming technologies and finding solutions through collaboration. While these technologies have the potential to improve cultivation efficiency and reduce emissions, they are still not being used on farms as widely as they could be. To address this, TechCoach focuses on identifying the barriers to adoption and overcoming them through cross-sector cooperation. One of the key approaches is the Innovation Camp, where a diverse group of experts and stakeholders come together to solve predefined challenges in a collaborative setting.
As part of this international initiative, five Innovation Camps will be organized, and the first one, hosted by Jamk, will take place in November at the Korpirauha Camp Center. Ahead of the camp, we invite you to join us on September 2nd for a special webinar, where we will present the benefits of Innovation Camps, share insights from stakeholders, and reveal the challenges selected for the first session.

Webinar Highlights:
The event kicks off with an introduction by Hannu Haapala, Principal Researcher at the Bioeconomy Institute, who will share insights on user-driven innovation and lessons learned from smart farms.
We’ll also host an expert panel discussion on how collaboration between different stakeholders can help accelerate the adoption of smart farming solutions at the farm level.
Panelists:
– Noora Räsänen – Berry Farm Entrepreneur
– Juha Sohlo – Director of Development, Crop Production, ProAgria
– Susanna Lahnamäki – Researcher, LUKE
Who Should Attend
The event is free to attend and open to anyone interested in the future of agriculture, including advisors, farmers, researchers, students, agri-tech companies, and anyone passionate about smart farming.
Join us online on September 2nd at 14:00 to gain insights, connect with experts, and discover the challenges driving innovation across the sector. The webinar will be conducted in Finnish and will also be recorded, so you can revisit the key discussions at any time.
Register now: https://link.webropolsurveys.com/EventParticipation/EventPublic/4bbd3186-46f2-4bad-93ec-46db907538b6?displayId=Fin3423264
For more information, please visit JAMK’s official website: https://www.jamk.fi/en
