Smart Crop Farming in Practice: Data, Trust and Advisory Support

In this episode of TECHCOACH Talks, Judit Makkos-Kaldi and István Kulmány to explore what Smart Crop Farming really means in practice and what farmers need in order to adopt new technologies with confidence.

The discussion examines how farm data, satellite imagery, sensors and yield maps can support better decision-making, while also highlighting an essential point: data alone is not enough. Farmers need practical guidance, reliable interpretation, farm-specific mentoring and independent advice to turn digital information into meaningful action. Listen to discover why the future of Smart Crop Farming depends not only on digital tools, but also on trust, collaboration and practical support.