Bridging Research, Technology and Farming Practice

In this episode of #TECHCOACHTalks, Zusepe Zidda is joined by Beatriz Almeida from CONSULAI to explore how digital solutions can move beyond research and become practical tools for farmers and agricultural advisors.

The discussion focuses on the main challenges farmers face when adopting Smart Crop Farming technologies, including complexity, trust, data interpretation, costs and the need to clearly understand the value of a solution within their own farming context.